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Your Business and Your Image – Are they Coming from Your Heart?

Too often, when we dive into the business world as a solopreneur, we lose sight of both who we are and the original goals we had in mind.

At the recent  Spark and Hustle conference, brought to Atlanta by Good Morning America’s Tory Johnson, I was listening to Alyson Hoag of Authentic Beauty speak about how, as business people, we should look.  She wasn’t talking about the physical, outward image, though, she was talking about our inner beauty, shining outward.  You know what I mean – you’ve seen people who simply glow when they’re in love.   The same is true when we’re in love with our lives.   Alyson says, “Having a life you love is the best thing you can do for your soul.” I have to second this, and add that when we are in love with our lives, it shows.

But how many of us aren’t doing this – giving ourselves lives we love?   Often, instead, we act as though we are fully passionate about all we’re doing.  And when this isn’t the whole truth, we are the ones who suffer – not only because we are lying to ourselves, but also, in the lying, we aren’t giving ourselves the opportunity to make different choices and move toward more truly loving our lives.

“The image you project should be a reflection on your authentic self,” Alyson goes onto say.  Thus, it would come to reason that if we’re doing something we love, the reflection we send out to the world would be authentic.  (See why I loved her presentation so much?)  Granted, what she and I both recommend, is often easier said than done.   Why is that?

The good and the bad news about being in business for yourself is that there is no mold to follow.  Uniqueness and creativity are what drives us to push the envelope to make sure that our voices are heard and our products and services are recognizable above the fray.  According to Alyson, “business is a learnable skill.” First of all, thank goodness!  That’s what I am in the midst of doing!  And second, if that’s really true, then we can also learn how to create a business that is part of a life we love, and which projects who we really are.    When we come from this place of our True Voices, we are able to “do something exceptional,” in the words of Laurie Baggett of Waggle Force, because it’s something authentic.

So, if we know that we need to be authentic in what we do, for it to all fall into place, how do we do that?   Cynthia Good of Pink Magazine has a couple of great suggestions.   First, “make sure your vision of success fits you.” Again, we’re back to creating a business and a life, for that matter, in which the outcome is going to be a match with what you want, who you are, and how you want to be known.   To do this, follow Cynthia’s second piece of advice: “don’t just keep courage on your mind; put it back where it came from – your heart.” Your mind is a great tool, and it will play tricks on you from time to time; however, your heart never lies.   By pulling what you need from your heart, the outpouring will be genuine, real, authentic, your true voice, and more than attractive.

Note:  This is one blog post in a series of them that I’ll be publishing here periodically about the insights I gleaned from the aforementioned Spark and Hustle conference.  It is my hope that these posts will not only inform you, but also inspire you to take action on making your dreams real, especially if your dreams include becoming an entrepreneur.  Perhaps with some spark and hustle, we can all profit from our passions!