I’m not sure how many of you actually involve the media in what you do…however, you may want to start thinking about it.
Search engine optimization is far more than just getting your web site listed by submitting it to Google. There’s Facebook, Twitter, and all those other things that can bring your online presence to a higher level. One of these is press releases.
When you say “press release,” it scares the bejeepers out of people. Most people can’t write them (me being one of those people) nor do we even know what to do with them. However, Laura Scholz who runs her own communications company somewhat summed it up at the recent Spark and Hustle event here in Atlanta: “When dealing with the press, be timely, relevant, to the point – and send no attachments.” Interesting.
I asked Cindy Brock, one of my team members, about this comment, since she has worked in the TV, entertainment, and media industry. “It’s true,” Cindy says. “For every 5 press releases I must rewrite, 3 of them are for a product or service that was released weeks or months ago, it’s not relevant to anything that anyone would care about, and it’s filled with endless gibberish.” Cindy said that when dealing with the media, you must put yourself in the shoes of the person who is going to receive the information. “Imagine you’re a TV news reporter and you only have 1 minute to get your message across. You must tell the viewer what it is, how it’s beneficial, and why action needs to take place now.”
I thought about how this transfers across to aspects of a business (or even a personal journey). How much time, money, energy are we spending doing things that are not in the time frame we want, not relevant to our overall goal, and are completely missing the point we want to make or goal we want to achieve? Yikes! If we’re being true to ourselves, wouldn’t we give these items the attention they require? Wouldn’t we be do what ever we could to make our voices heard? I think so.
What are your press releases – and other actions and choices – saying about you, and how you feel about yourself? Are you using your True Voice?
Note: This is one blog post in a series of them that I’ll be publishing here periodically about the insights I gleaned from the aforementioned Spark and Hustle conference. It is my hope that these posts will not only inform you, but also inspire you to take action on making your dreams real, especially if your dreams include becoming an entrepreneur. Perhaps with some spark and hustle, we can all profit from our passions!